LatencyX: a product and AI services studio website
Summary
LatencyX is a Utah-based studio with two tracks: building MVPs and products for founders, and AI training and evaluation for AI teams.
The site explains both offers in plain terms, shows the process, and makes it easy to book a strategy call.
Client snapshot
- Industry
- Software & AI
- Client
- LatencyX
- Location
- Utah, USA
- Services
- Website design and build, messaging, booking flow
- Website
- latencyx.co
- Status
- Live
The challenge
Two different audiences needed to find their own path quickly: founders who want an MVP, and AI teams who need human evaluation of model outputs.
- Two services with different buyers
- Technical offers that needed plain-language explanation
- Proof and process needed to build trust
- A simple way to start a conversation
Our approach
- 01Discover
We separated the two audiences and wrote down what each one needs to decide.
- 02Design
We gave each track its own page and a shared four-step process: Discover, Build, Evaluate and test, Launch and support.
- 03Build
We built a fast site with clear calls to action and a strategy-call booking link.
- 04Run
We keep the content ready to update as offers change.
The solution
A focused services site with a page for each track.
- MVP and product engineering: MVPs, web and front end, redesigns, UX/UI, AI systems and ongoing support
- AI training and evaluation: model evaluation, data annotation, human feedback, prompt testing, AI quality assurance and safety review
- A shared four-stage process
- Founder testimonials and a clear strategy-call booking link
Impact
- Two offers explained clearly on one site
- A direct path from reading to booking a call
- Content that is easy for the team to keep current