Army Gymnastics: a research-led health and fitness publication
Summary
Army Gymnastics publishes wellness research in plain language: articles, workouts, meal plans, pet wellness, a podcast and audio versions of articles, plus a free weekly email digest.
We built the WordPress site so a small editorial team can publish often, readers can find what they need quickly, and the content is easy for search engines to read.
Client snapshot
- Industry
- Health & Fitness
- Client
- Army Gymnastics
- Location
- Utah, USA
- Services
- WordPress build, content structure, design
- Website
- armygymnastics.com
- Status
- Live
The challenge
A lot of health content is either too technical to act on or too hyped to trust. The brand wanted research translated into things people can actually do, with named sources and no hype.
- Many content types needed to feel like one site
- Readers range from older adults to fitness fans
- Audio and email needed to sit beside articles
- Search visibility mattered from day one
Our approach
- 01Discover
We mapped the content types and the questions readers ask, and agreed a simple structure for them.
- 02Design
We designed clean, readable pages where the article, the workout or the meal plan is always the focus.
- 03Build
We built the site on WordPress with categories for articles, workouts, meals and pet wellness, plus audio, accounts and newsletter sign-up.
- 04Run
We set up the editorial workflow so new posts publish consistently.
The solution
A WordPress publication with clear sections and a reading experience made for long-form health content.
- Articles on fitness, health and medicine, and outdoors
- Workout library by type: strength, cardio, Pilates, balance, flexibility and intervals
- Meal plans by meal type, plus pet wellness guides
- Podcast and audio versions of articles
- Free weekly email digest and member accounts
- Links to the AG Loop mobile app
Impact
- One home for articles, workouts, meals, pets and audio
- A weekly email digest that brings readers back
- A content structure that supports search and the AG Loop app